142: Get Growing with Jessica Brady

In this episode, Serina is joined by Jessica Brady, financial educator, founder, podcaster and now author of Get Growing: A No‑Nonsense Guide to Cultivating Wealth and Financial Freedom.

Jess has spent more than two decades helping Australians transform their relationship with money through human, neuroscience‑informed coaching. Her book uses a gardening metaphor to help us understand our financial “roots,” clear out the “dirt,” and grow a flourishing money life — even if we’ve made mistakes or feel like we’re “shocking with money.”

Topics

• How our early experiences shape lifelong money beliefs “Money is messy and complex and emotional and deeply human.”

• The systemic inequalities that make wealth harder for some groups, especially women, First Nations people and migrants.

• Accessibility, overwhelm, and the risks of algorithm‑driven advice.

• ‘Money in the Wild’ stories, that contain real, raw, relatable money stories that show we’re not alone.

• Why we judge ourselves (and others) based on visible money markers such as shiny new cars to “vintage” ones that rattle to the dog park.

• The ‘money monster’ concept — naming the voice that derails your financial decisions.

• Why money is a skill, not a personality trait.

About Jessica Brady

Jessica Brady is the founder of the Evergreen Money Club and creator of the Greenhouse Money Program. She is also host of the Financially Fierce podcast. Her new book, Get Growing, blends behavioural science, storytelling and practical tools to help readers build confidence, clarity and long‑term financial wellbeing.